IFT 2017 - Las vegas convention

"Mintel presentations- brief"

"What's Old is New Again" - Reintroduction of products with new packaging.  Reintroduce with a face lift to the same old product gives a marketing boost in an increasingly crowded market place.  "Me too" products or new versions like Ben & Jerry's ice cream came out with pint slices, which sells met $1.4 million in the first 8 weeks of introduction.
If you offer a premium product, not everyone will want it, but those who do will likely understand the "value" that it provides.
New trends? or Old? 
Stock vs. Bone Broth!  They are the same, both made from bone and collagen.  U.S. trend of Bone Broth as a drink!? Is it a beverage  or like a cup of tea?  Nutritional benefits?  Protein bases are a growing.
Sauerkraut?
Fermented foods a growing category.  (Kombuch, Sauerkraut, Kimchi)
"Winners & Losers"- The most successful new products are not necessarily pace setters.  For example, Oikos Triple Zero did 108 million in 2016.
Really innovative products, not necessarily best sellers ie:  "Meat Substitutes" (pulled oats)?, "Spray bottle- Tea Bags"?
The real picture:  "Innovation vs. Renovation"
"Smart Made" packaging story tells what the ingredients are, descriptions are important.  ie: "Roasted Turkey & Vegetables"
"Healthy Snacking"-   New renovation of existing products like Sargento Balance Breaks (Cheese, Nuts, Dried Fruits) vs. the Hillshire Farms (Meat, Cheese, Crackers).  Consumers still not sure of this product with meats.  Value Growth still in cheese, yogurt and water...

"Clean Label" -  Consumers are focused on overall health and natural...
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